Nissan UEFA - Engineers of Excitement
Full start-to-finish development of global platform for Nissan to communicate their partnership with UEFA Champions League. The creative idea - Engineers Of Excitement - builds upon Nissan's roots as creators of innovation that excites. The campaign centres around football #genius - the game changers and play makers who make football history in one moment of brilliance.
The films depict scientific tests conducted in top secret Nissan 'football test labs'. Andres Iniesta, Thiago Silva, Yaya Touré and Max Meyer pit their skills against crash test dummies, wind tunnels and Nissan test drivers and the creative minds of Nissan engineers.
These bumpers ran in over 50 different countries, during every game.
Agency - TBWA/Neboko (NL). Role - art director. Copy - Wawa Wang, Rob McMurphy. CD - Ben Hartman. Director - Henry-Alex Rubin
We created a website where anyone could vote for the goal of the week.
The platform was based on a complex algorithm that calculated excitement, tension and difficulty of goals.
