Nike - 8-Bit Soccer

Precision from Every Position >> An activation for the T90 boot that leveraged World Cup fever.

Tiqui-taca, the Spanish national soccer team’s style of play, is about passing and maintaining possession. So precision is just as important for the defenders as it is for midfielders and strikers. In anticipation of the World Cup, we created a WC-themed version of Space Invaders for defenders Ramos and Albiol to play for real. The responsive screen allowed them to defeat opponents and progress through different levels.

Agency - Villarrosàs (BCN). Copy - Sharon Cleary. CD - Oriòl Villar. Design - Sebastian Sattler.