Olympus - Edit Your Memories

As digital photography exploded, Olympus’ analogue reputation overshadowed its new digital products. We decided to put a stake in the ground to own the category with a strategy that dramatized the human essence of digital photography: being able to edit your memories. No babies or dogs were hurt during the making of these films.

Cannes Gold Lion & D&AD Wood Pencil for TV & Film. Agency - Springer & Jacoby (NL/DE). Copy - Sharon Cleary. Director: Noam Murro. CD - Murray White. ECD - Aris Theophilakis.